Workshop 6. Marketing Energy Efficiency
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6. Marketing Energy Efficiency
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This interactive workshop will look at successful marketing campaigns from around the country that have been used during the last few years and will provide delegates with opportunities to develop marketing action plans for their own projects. The workshop will also provide a generic marketing strategy that could form the basis of a marketing strategy for any individual energy related project.
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Coordinators: Sandy Briggs and Richard Cousins, Convex Marketing
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After gaining a Planning Degree, Richard has gone on to forge a career in something with some similarities
but many differences – marketing!
“Although I have never used my degree directly, it was a very useful training in developing problem solving skills,
analysis and methodology, all of which are needed in any kind of effective marketing.”
Richard went on to develop this skill and knowledge at a number of different companies, including Halifax Property Services,
and Alcatel, the global telecommunications corporation, before co-creating Convex Marketing with Sandy Briggs in the 1990’s.
Sandy Briggs gained a degree in Politics from Leeds University, and has honed his marketing skills at a number of companies.
He helped build up the reputation of Fraser International Marketing Services in the 1980’s, winning and developing the accounts
of such names as Shell, Motorola and Philips. Experience gained in this arena equipped him with the desire and knowledge to
create his own successful company.
Convex Marketing began as a conventional marketing consultancy operating in London with commercial clients. However,
the directors commitment and interest in sustainable issues persuaded them to increasingly focus on ‘environmental’ contracts
for clients like the DOE and others.
Their firm grounding in the hard headed world of commercial marketing gave them a great advantage in this endeavour,
enabling them to unsentimentally turn their rational and creative faculties to design and roll out effective environmental strategies.
The decision was made to steer the company to specialise in such work as the decade progressed.
Convex’s remit is now almost exclusively sustainable marketing work, with particular concentration and an excellent track record in the areas of energy efficiency, recycling and climate change.
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